Clear White Teeth emerged as the undisputed leader in the UK for supplying Teeth Whitening products, but they desperately needed an E-commerce website for online brand leveling and selling their teeth whitening products to the customers who preferred the convenience of online purchase.
Custom Built E-commerce Store
Regardless of their impressive looks, e-commerce websites are useless if they don’t contribute to sales and improve the shopping experience of the esteemed buyers. You will be surprised to know that many e-commerce websites are designed without paying sufficient attention on sales and user experience. I paid attention to every fine detail while designing their e-commerce store so that the buyers can enjoy smooth shopping experience. I used easy to follow graphics throughout the five steps of the shopping process to keep things simple and smoothly guide even the non technical visitors to transform them into loyal customers.
Concatenated Payment Systems
We carefully incorporated various payment options like credit cards and PayPal so that the buyers can enjoy a smooth shopping experience without facing any problem related to payment.
Powerful Store Admin Panel
The administrative panel was specifically developed to provide a very simplified and customized backend interface with features, including WYSIWYG Editor that helped them to manage their stock, add or edit product information and smoothly introduce special offers. The Store admin panel allowed them to launch products at special discounted rates, sell bundled products at special prices, offer discount coupons at the web store and other websites like Facebook and track present or previous orders.
Business Blog To Boost Sales
We collaborated with Clear White Teeth to launch a blog for their online product leveling campaign using WordPress. We provided quality content for their blog and regularly updated weekly articles about their products and special offers.
Blogging is a very powerful instrument of online marketing and can establish your products by making you the leading brand in your segment if authentic and industry-standard articles are published on your blog. According to the reports of Internet marketing research, more than 60 percent online consumers in the United States decide to purchase products from web stores by considering the reviews published on these blogs. Obviously, successful blogging can improve your online sales and induce a very impressive growth in your online purchases.
Fast Loading E-commerce Websites
Facebook & YouTube Integration
Social media has emerged as the prime channel of social interaction in modern civilization. It has become highly instrumental for online marketers to leverage their business and e-commerce websites on these social media websites for effectively engaging their potential customers and maintaining long term emotional relationship to retain them as loyal customers. Social media websites provide the opportunity to online shops for keeping their customers informed about the latest offers and products and engage a large number of potential customers as followers on their social media page. Facebook and YouTube are very popular social media network and therefore, we incorporated the feeds from their Facebook page and embedded their videos from YouTube.
Ongoing SEO Campaign
Search engine optimization of E-commerce websites can be a very challenging task. Search optimization is extremely important for receiving constant streams of organic traffic to your web store and improving sales. We successfully completed the SEO campaign related to specific keywords for Clear White Teeth’s website and improved its ranking to be listed on the first page of Google's search.
Lack of coordination among the team members and client’s dissatisfaction can lead to conflicting timelines in web design and development projects, complicating things to a complete mess. This is the reason why we concentrated on the development of Echo TaskBoard, which served as the most effective project management system for handling issues related to website's design and development. Every aspect of website development was analyzed, evaluated and coding was customized for one and a half year during the development phase of this web application. Our project management system allows us to design functional, effective and eye catching websites.
Time tracking applications are very useful for evaluating your performance, improving productivity, keeping track of time while billing and monitoring the performance of your employees. You might need an effective time tracking system for improving your performance and accountability or incorporate time for billing purposes. Our time tracking system includes Quick Quote Feature, custom billing rates, customizable classifications, intelligent report filters, multiple currencies, daily ledger and provisions for bulk entry on a daily or weekly basis.
We have developed a quoting system and incorporated it as part of our Echo TaskBoard. This integration allowed us to fully automate our quote generation. We can generate, send and manage our quotes clients provide the details of their projects by filling the specified form on my website.
Invoice system becomes more effective when quoting system is fully incorporated into it and directly integrates with the application which is used for project management. This allows you to generate invoice based on time and track them using a project management application. Some of the basic features of the invoice system include invoice tracking, invoice saving as PDFs, using pre-defined templates and ability to generate unlimited invoices. Popular payment options like PayPal and Skrill are fully integrated to provide safe, secure and convenient transactions.
Monthly Progress Report
Highly technical and detailed progress report of SEO campaigns is useless if the clients are unable to make any sense out of the technical jumble. This is the reason why simple and self-explanatory reporting is very important for Internet marketing. We are dedicated to ensure that our clients really understand the progress of the marketing campaigns for their e-commerce websites and therefore, we cut down the technical crap and deliver a sensible and explanatory monthly progress report to our clients. Our automated reporting system generates the progress report, which is delivered to our clients each month.
Inbound Links Report ToolBacklinks campaign is very important part of SEO campaigns, and we provide a weekly report to our clients regarding the inbound links that we create on the web to improve the search ranking of the website. The report includes the link to the articles published on the blogs and sources of other inbound links like forums and directories. We have also automated the weekly backlink reporting that helps us in automating the entire process. The data can be analyzed by exporting to a CVS file.
We integrated an accounting system into our Echo TaskBoard that allowed us to keep track of income and expenditure in our business. The accounting system almost generated a balance sheet with clear heads of income and expenditure, making it absolutely clear as to where and for what purpose the money is being spent. The balance sheet provides the complete details like dates, type and amount of the transaction. This allows us to concentrate on web design and development rather than tracking our expenses.
Projects And Task Lists Management
The project and task management application can allow you to manage and organize your web design project by assigning tasks and scheduling deadlines. Your team members can easily update the project’s timeline using drag-and-drop Gantt charts to let you stay ahead of the deadly deadlines!
Notifications, Auto-Responder Emails & Messages
Sharing the progress reports on the fly can be very instrumental in your client’s satisfaction. Your clients are supposed to know exactly what you are doing with their project and greatly appreciate when you keep them updated. Online submission tools incorporating automated emails and messages improve the collaboration of your clients through quick feedbacks regarding designs and functionality of websites and can significantly reduce the project cycle.
Safe Pass approached us to develop a web-based platform for facilitating individuals in using Safe Pass cards for booking FAS recognized courses in their locality. The design and development of this platform proved very challenging, but we perfected a very sophisticated course booking platform that allowed professionals to offer specialized courses and individuals to purchase and directly access the courses from the website.
Course Booking System
Ecommerce design involves creative visualization without compromising the effectiveness of shopping mechanism. We also focused on brand leveling and sufficiently highlighted their while planning the design and development of their website for course booking. Our expertise in creating self-explanatory graphics proved very handy in creating a very convenient course booking system that allowed visitors to book courses within a few minutes.
Bespoke CMS & Admin Dashboard
We never underestimate the importance of devoting sufficient efforts and time for designing admin pages even though the design and functionality of the front-end website remain the prime focus of our e-commerce projects. We designed, evaluated and customized the backend admin panel so that our clients can organize their courses and track the bookings.
Interactive County Map
We introduced a very interactive county map in the UK rather than presenting the conventional drop down county lists to choose from. This allowed the website visitors to have a preview about the number of courses in a particular county by just hovering over it or get a complete view by clicking over it.
Vibrant Graphics To Spice Up The Aesthetics
Regardless of the product quality, selling potential of your web store remains underutilized if they are not designed to reflect the spirit and character of your products and brand. We created a perfect harmony with the most appropriate icons and graphics to let the customers enjoy a perfect shopping experience.
Increased Conversions By Increasing Speed
According to an estimate, the customers are more likely to bounce from a website if it doesn’t load within three seconds. Almost 50 percent of web users expect to see the full loaded website within two seconds. The difference of less than a second can result in a severe bottleneck, hampering the growth potential of your business. We optimized the loading period of the website and ensured that the website doesn’t suffer from any loading bottleneck.
Altus Lift contacted us for launching a website that extends their brand identity over the web and helps the company in engaging online customers to improve sales and dominate the market in their segment. Altus Lift Trucks LLC happens to be a material handling company that sells forklifts with complete support of spare parts and service.
eCommerce Shopping Cart
We designed online store for the Company on osCommerce lines. They required us to display numerous forklift parts for specific models in the catalogs of their website. We incorporated the option of credit card or PayPal payment system so that their visitors can directly purchase these parts from the company’s web store.
Custom CMS Development
The business of spare parts selling on the company’s web stores required an efficient content management system. We developed and modified the content management system according to the specific requirements of Altus lift. Although, we coded the CMS in PHP, but the entire process customization was done in close collaboration with our client. Their CMS allowed them to add manufacturing categories and then include products within each category with detailed specifications. Their Content Management System included SEO Settings section that allowed entries like meta tags, product title and easily readable urls.
Advanced Search System
Their online catalog included an extensive list of spare parts and an equally wide range of products and therefore, the web store needed advance search capability. We incorporated many filters to provide multiple search options so that users could easily find specific spare parts. Obviously, the buyers would certainly appreciate the convenience in easily locating the desired spare parts from the online shop. We realized that search complexity can significantly affect their business and therefore, designed a very simple yet effective interface that allowed the customers to quickly find required forklift parts and make their decisions to buy it.
Mobile-Friendly Ecommerce Website
E-commerce websites are very instrumental in creating the Company’s impression as they set the parameters of interaction between the buyer and the seller. There is no scope of confusion or complications when you attempt to lead the market in your segment by engaging online customers and brand leveling. Therefore, your web catalog shouldn’t create any hassles or complications for the customers who need it for searching the right products for them. Simple, effective and visually pleasing design of your web catalog can significantly improve your business. Your design should be flexible enough to be used by any device or browser. We focused on these aspects of the design and development of web catalogs and developed a visual treat for Altus Lift e-commerce website. We delivered a web catalog that automatically resizes and aligns according to the mobile devices like tablets and Smartphone. The mobile ready user interface has given a very significant boost to their electronic-commerce site.
Integrated WordPress Blog
Articles and blogs are not mandatory for any business, but they become extremely important when your business growth depends on the prospects of engaging customers and improving conversion rates. Blogs and articles are the best promotional instruments to attract your potential customers and retaining their loyalty. HubSpot has reported that almost 60 percent business can improve their growth potential and attract more customers by maintaining interactive blogs. The blogs are even more important for businesses like Altus Lift where customers are required to purchase expensive forklift and accessories. The consumers use reviews and other information to assure about the quality and service before making major purchasing decisions.
We developed the WordPress blog for Altus Lift and used the most appropriate theme to create complete harmony with color scheme and overall look of the web store. We posted weekly articles related to their business for improving their organic web traffic.
Ongoing Marketing Campaign
If you cannot maintain the organic search ranking of your eCommerce site and run an online marketing campaign considering the demographic profile of your potential buyers, you might face the risk of becoming invisible to the potential customers. We started the SEO campaign for altuslift.com and improved the search ranking within one year to be listed on the first page of Google's search in relation to specific keywords that customers use to search and buy forklifts. Currently, altuslift.com enjoys top ranking on Google's search for all the targeted keywords.
Social Media Integration
Social interaction of modern civilization thrives through social media networks and therefore, social media feeds and buttons have become the most important instruments of online marketing for e-commerce websites. According to an estimate, social media marketing contributes almost 20 percent of online purchase. We integrated the buttons and feeds from major social media networks like Facebook and Google+ on the Altus Lift e-commerce website.
Reduction In Website Load Time
We understand that the optimal loading speed of the websites can significantly improve conversion rates. Website visitors tend to be quite sensitive to the speed of website loading, and almost 40 percent of your potential customers can bounce back from your e-commerce websites if it doesn’t load within 3 seconds. We optimized the source codes of Altus Lift e-commerce website to ensure that the site quickly loads in all mobile devices and web browsers.