My clients have always come first for me. Yet, at some point I had to set aside time to build my own website http://www.echofreelance.com/ in order to showcase all that I do for my clients as a freelance web designer. This site is the result of the hard work and dedication I've given to my craft and the web design industry.
I always strive for high quality, aesthetically pleasing web site designs that are unique, rather than cookie-cutter designs that everyone else seems to have. I take pride in this dedicated approach because it carries over to my clients' and their final product.
Flat Web Design
I intentionally went with a flat style design for my own website and web design portfolio because of its clean approach. Flat style designs are 2D (two dimensional) and are free from patterns and effects. Instead, they capitalize on a grid pattern that emphasizes colour, font, and white space.
100% Responsive Web Layout
Nearly everyone has at least one mobile device these days, and because of that, web designs need to function on multiple computers and devices. Responsive website design is the solution for ensuring a website is readily and easily viewable on any device, no matter how big or small the display is. Since technology is ever changing, and because Google recommends responsive web design, freelance web designers need to stay on top of the game and be ready to adapt, especially with TVs, watches, and other accessories being part of the Internet future.
As such, Echo Web Design's portfolio is a fully responsive and functional web design experience for all visitors.
Actual Photos of My Staff and Me
There's a saying about putting a face to a name, and it's powerful because that's the best way to build a trusting relationship. Therefore, I strongly believe in the personal approach, and that means building a relationship with my clients. One of the effective ways I do this is by showcasing actual photos of my team and me.
Every Picture Tells a Story
Each of the photos on Echo's web design was captured by a member of our team and focuses on our natural environment. The experience of doing this was rewarding and fun for our team!
As shown in the web design portfolio, one of our team members took it upon himself to spend a week editing and processing the photos to make them just right for our site. From colour matching to sizing, they came out great!
Big Leads Lead to Big Deals!
The term "Google it!" has become popular because that's exactly what people do when they need information at their fingertips. This means that quality Search Engine Optimization SEO) is critical to the success of any business if they want to be found on Google.
One of the main factors of SEO is using quality keywords. I tend to hand-code websites to ensure utilizing ideal keywords in an optimal way. I use this approach not only on my clients' sites, but when designing Echo's site.
Search ranking campaigns are one of my fortes. I've utilized them for businesses from California to New York to London. Click here to learn more.
Web Design that Converts to Clients
For the majority of my clients, the goal is to gain more clients. This is done with a blend of technology and creativity. The combination results in capturing potential clients, intriguing them with the site's offerings, and leading to a conversion from visitor to client. This approach is exemplified through my own website, which portrays an aesthetic site that converts searchers to customers who choose me as their freelance web designer.
Videos that Convert Visitors to Customers
Interactive sites that include videos go a long way toward appealing to a wide audience. People are more readily engaged by videos, which means they're more likely to stay on a website that has one (or more) for longer periods of time.
That all said, if a website is going to have a video, it needs to be engaging because a lacklustre video will drive visitors away. Below are some sample videos created by my team and used in my web design:
Customize Designs and Illustrations Work
Along with videos, designs and illustrations need to capture the attention of visitors as well.
In order to do this properly, target audiences ought to be considered because, after all, they are the ones you're wanting to convert to clients. Both the language and illustrations need to speak to them on their level. My website is designed to exemplify the high quality work I'm capable of, which leads to trust and believability with my clients.
Optimized Content Writing
Optimized Content Marketing is an industry term that simply means a website design is created in a way that shows the client is understood. Using keyword phrases, the websites I design drive organic traffic to their sites. Echo's content is not only friendly, but it's optimized for high SEO rankings.
User-Friendly Design Features
Echo's new web design stems from years of experience as a freelance web designer. I've implemented the tools and features that come from my expertise in the industry so that my own clients benefit from the same experience that their clients will.
Quality and speed are paramount to a website's ability to entice visitors to stay and click through to more links on a site. With the use of "sticky navigation" Echo's website is 22% faster for those exploring it. Though that might not seem like much faster, in live mode, it certainly is impactful.
Notice that in the web design portfolio there are links in the footer that are designed for usability. These links lead visitors, who make it to the bottom, to other parts of the site.
What I learned Along the Way
As a freelance web designer, I have learned a lot over the years, and it shows in the newly designed site of Echo Freelance, which is now 50% greater than its predecessor. The original site was created over five years ago. In time, it expanded to over 300 pages as I took on new clients. In the technology world, five years is a long time. Back then, mobile devices weren't a primary source of internet searches. Nowadays, a web site must incorporate responsive web design so that smartphones and tablets are compatible and web site friendly.
My approach with the new Echo site was to use a flat web design strategy that is two dimensional, which keeps the look crisp and clean. At the same time, it evokes emotion and a strong message to consumers.
The site I designed for Altus Lift, based in New Jersey, was the first one I created for the heavy equipment industry. Despite the industry connotation, I set out to create an aesthetically pleasing and well-designed site that matches their level of service. The site I designed for them is responsive to all devices and also makes it easy for clients to purchase large equipment with a click or tap of the finger.
Responsive Web Design
Responsive web design was technology's answer to the variety of screen sizes that have been developed over recent years. As a freelance web designer, I write code that creates fluid, consistent experiences that allows viewers to have the same web experience on their smartphone as they do on their full screen monitor at home or in the office.
When it came to Altus Lift's site, I ensure that their new design would automatically resize and align itself despite the device.
The Shopping Cart Design
At the end of the day, a company's sales is one reflection of how well their site is designed. This takes a tactful approach to the "Checkout Cart" and other features to drive customers to it.
As showcased in my web design portfolio, my team and I implemented a shopping cart that was user friendly and incorporated all of their products from forklifts to parts. Payment options offered included both PayPal and credit card. The end result was a fluid, easy checkout process, which also contributes to customer retention.
Colours and fonts selection
Using "cheesy" fonts will scream "unprofessional" from the rooftops. Clean fonts incorporated with captivating images and colours are the ticket to an engaging website.
With Altus Lift, I wanted to add colours that were dark and bold in order to speak to their inherent brand. The end result worked remarkably.
A good choice in fonts that represent a client's brand is a font that blends naturally with the design. Alternatively, a poorly chosen font stands out like a sore thumb. The key is that only a professional web designer really knows the difference and how to choose the right fonts for the job. I intentionally use attractive fonts that are both elegant and simple. I also incorporate features like shading, as in the case of Altus Lift, in order to make the headings stand out.
Custom Admin Panel Design
My clients must be able to use CMS, which allows them to make changes such as adding, deleting or updating products. Without this feature, they will not be able to readily grow as a business.
The key to effective CMS is that even if my client has never used any programming language or is even computer illiterate, after a few lessons they can be taught to easily manage their interface and features.
Advanced Search System
Some of my clients have limited inventory, while others, like Altus Lift, have extensive inventories. Because of Altus Lift's long list of products and parts, I had to accommodate an advanced search capability with an interactive design. In addition, I placed the inventory search tool on the top navigation. This gave it "prime real estate" on the website. The content for instructions was simple to follow and incorporated logical links.
The need for a complex search tool was another factor in designing their inventory tool. I utilized an interface that readily let visitors find the parts and accessories. The thought put into the design lead to an enhanced user experience.
Integrated Custom WordPress Blog
The combination of both content and design is what makes or breaks the success of a blog or website. Content is the text used on the site, while design implements the fonts, illustrations or images, brand logos, and the overall layout of each page.
In Altus Lift's case, I custom designed a WordPress blog right down to choosing colours and theme styles that matched their website, which kept their brand intact with visitors to the blog.
Optimized Web Design
Having years of experience in the field of freelance web design, my team and I know that SEO is a crucial factor to the success of a site. Not all designers either know this or know how to implement quality SEO keywords into a website. On the Altus site, I used optimized Title, Meta, content and images or illustrations; in addition, my team and I wrote special HTML mark-ups, used targeted keywords, created quality links, and other features and tools. At the same time, I intentionally don't use flash content, "non-spider able menus" or splash pages.
All of these steps, or avoidances in some cases, lead to their campaign resulting in top page Google search results.
Faster Website Load Times
Social Media Integration
It is estimated that social media can impact sales results by as much as 20% for online buying. That's significant enough that social media implementation in a web design is critical. From social media feeds and buttons, ensuring that visitors can reach a company's Facebook, Twitter, Google+, and other sites is paramount. An example of Altus Lift's page is visible on the web design portfolio page.
One of Echo's clients is Beach House Public Relations, a boutique agency on the west-coast. They specialize in beauty, fashion, lifestyle, and luxury and have built a reputation of being innovative leaders in the industry that lands them top spots in the media for their clients.
Below is the design we created for their website, which caters to a diverse in age, yet upscale, clientele.
Logo Design and Unique Concept
Beach House's new logo, designed by our web designer, is trendy and hip and blends in perfectly with their website.
The elegance of black and white can't be understated, and their new logo fits their trends and brand on that same level.
Typography & Fonts
As I mentioned earlier, a font can make a website appear cheesy or classy, and it often takes a professional with a keen eye to know which one to use. In the case of Beach House, I went with an unusual font that fit their elegant brand. It created a visual impact that made a huge difference.
The effect of bold headers combined with a serif body font created a uniquely distinctive appearance.
Black and White Styling
The ultimate contrast is that of black and white, which is likely why it's popular. Add to it the connotation that each shade delivers, and together they speak to their combined elegance.
The end results of the web design for Beach House's site exemplify the powerful combination of black and white.
Vertical navigation styles
Staying true to wanting to be elegant and unique, Beach House requested a different style for navigation. In their case, we incorporated a horizontal navigation featuring larger fonts. Their design, below, showcases the impact this type of original design can make.
Integrated Facebook Like Plugin
In order to make the social media experience a richer one, we implemented a Facebook plugin that allowed the like and comment box to be utilized on their site. More visitors could interact and being a public relations firm, this was right up their alley. The level of interactive comments increased visits to both their website and their Facebook page.
Design that loads faster
We know that a fast website that loads in a mere few seconds is one factor that keeps visitors on a site, which leads to a higher conversion rate.
Another client I designed a webpage for was Stevenage Indoor Market. They offer visitors the experience of coming to one site to serve multiple needs with over 130 stalls. A wide range of goods and services are provided and the local government of Stevenage requested a site that would include all of the traders and their respective stall numbers. To add to it, we used an indoor market map and parking map as well as a listing of upcoming events. Once again, I used brand-relevant content, logo design, and colours.
Custom CMS Development
In order to customize Stevenage's site further, I used CMS with custom PHP, which resulted in easy management of each individual trader's stall and information via an easy to use Admin Panel. Like my other clients, they are readily able to update or change certain factors of their site without needing to know coding.
Since images are very popular on websites, we used images from Stevenage Indoor Market's events. I created an Events page to showcase them and integrated the jQuery FancyBox plugin, which is the feature that enlarges an image when clicked on.
Upcoming Events (WordPress)
Combining WordPress with CMS, Stevenage is able to update images as needed and publish upcoming events.
Traders Search System
With all the traders involved, they also required a more detailed advance search system. Doing so made it easier for visitors to find traders they would be interested in.
Market Map & Directory
The Market Map page provides visitors with an easy to follow directory of traders, which is also managed through CMS.
Web Design That Loads Faster
Characteristics of my Web Design Portfolio
As a freelance web designer, it's my job to stay current with new technology, such as the flat and responsive web designs. I embrace the challenge each new customer brings to me and implement my years of experience to provide them with the best website design possible.
Web Design That Stirs Emotions
Even a website needs to have an emotional impact on visitors in order to be of great success. Other factors, such as likability and ease of use, work together to enhance the visitor experience. A well thought out and designed website drives the success of a company's online success. As such, it's always my goal to keep a website clean and uncluttered.
The primary purpose of a website is marketing. And the most successful marketers are the ones who make an emotional connection with their client. I incorporated all of the above mentioned features and tactics used with clients in Echo's new website design to ensure a rewarding experience for visitors. It's my goal to touch the hearts and emotions of each visitor in a way that they know they can trust me with their own site design and implementation.
Web Design That Meets Consumers' Needs
The smartphone has become the leading way to search and browse the web. Therefore, a site that isn't "responsive web design" is missing out on a large audience. Every mobile device is represented in my web designs, from desktops to laptops to tablets to smartphones, and whatever else is coming in the future, visitors are able to easily guide their way around the sites Echo designs.
A Web Design Portfolio with Proven Results
My history as a freelance web designer includes marketing. After all, as a freelancer, I need to market my own business! From those combined experiences, I know that content is key to engaging visitors and enticing them to purchase a product or service. Additionally, I ensure that the content incorporates high level SEO keywords and strategies.
My clientele is diverse and my track record speaks to the success of their sites in SEO results. My clients' new sites have had an impact on their Internet results both in Google search results and conversions. I welcome you to continue to scroll through the portfolio for examples and to contact me regarding your own web design needs. You can reach out to me via Adeel@EchoFreelance.com for an initial, no charge, and discussion.